Accidental
CEO
Experimental Typeface
A vinyl record album for the artist Labrinth based on his song Miracle, complimented by an custom typeface.
Typography – Photography
Research
Design Brief: Create a vinyl record cover or CD case for an existing music artist's upcoming album that includes a custom typeface with some analog element.
During this period of time, the HBO crazed show Euphoria was all the rage. Like many other Gen Z-ers I gave it a watch and instantly was mesmerized by the stunning visuals and soundtrack. Labrinth, the main composer of the soundtrack, created an ethereal, yet visceral score for the television series that dealt with heavy topics of drug addiction, sexual assault, etc. in an almost dream-like, surreal way.
Timothy Lee McKenzie, better known by his stage name Labrinth, is an English singer, songwriter, rapper, and record producer. He is well-known for his album collaboration, LSD, with Australian singer-songwriter Sia and American music producer Diplo. He is known for his Electronic/Dance and Pop songs.
For this project, I took most inspiration from his 2019 studio album, Imagination & the Misfit Kid which deals with themes of nostalgia, loss of innocence and breaking free from the chains that bind you.
During this period of time, the HBO crazed show Euphoria was all the rage. Like many other Gen Z-ers I gave it a watch and instantly was mesmerized by the stunning visuals and soundtrack. Labrinth, the main composer of the soundtrack, created an ethereal, yet visceral score for the television series that dealt with heavy topics of drug addiction, sexual assault, etc. in an almost dream-like, surreal way.
Timothy Lee McKenzie, better known by his stage name Labrinth, is an English singer, songwriter, rapper, and record producer. He is well-known for his album collaboration, LSD, with Australian singer-songwriter Sia and American music producer Diplo. He is known for his Electronic/Dance and Pop songs.
For this project, I took most inspiration from his 2019 studio album, Imagination & the Misfit Kid which deals with themes of nostalgia, loss of innocence and breaking free from the chains that bind you.
Process
Beginning this process, I knew I wanted to create some form of chain links and break. In his music video, Miracle, he utilizes the chains as a way to adorn his younger self while also acknowledging how they way him down. During the bridge, Adult Labrinth looks around to see a flight of birds lifting off into the sky (like that of my first interior spread). Originally, I looked into buying metal chain links and melding them into some sculpture that would be eventually broken.
I learned that become a welder may not fit into the project's timeline.
As I was walking around Michael's Craft store, I saw these baby chain links that were about half an inch each. I constructed by chains for the front and back covers. Then I broke the chains apart to create these fragmented pieces that looked they broke into the words for the album. Then, I primed all the chain links with white paint, and then spray painted them all with silver, metallic paint. After that I constructed my cover and photographed them individually.
The biggest challenge I faced was the time commitment to create the chains and then Photoshop the cover perfect the results. The chains were hand-painted so there was human error in the fact that not all the faces were covered or some painted started to chip off. I think Photoshop definitely created the work I imagined, however, editing the photos still took an exhaustive amount of time.
I learned that become a welder may not fit into the project's timeline.
As I was walking around Michael's Craft store, I saw these baby chain links that were about half an inch each. I constructed by chains for the front and back covers. Then I broke the chains apart to create these fragmented pieces that looked they broke into the words for the album. Then, I primed all the chain links with white paint, and then spray painted them all with silver, metallic paint. After that I constructed my cover and photographed them individually.
The biggest challenge I faced was the time commitment to create the chains and then Photoshop the cover perfect the results. The chains were hand-painted so there was human error in the fact that not all the faces were covered or some painted started to chip off. I think Photoshop definitely created the work I imagined, however, editing the photos still took an exhaustive amount of time.
