I wanted to create a set for my images to create spatial awareness within campaign. I wanted to create my version of a Red Room in which a dominatrix would seduce her partner with all the necessities to perform the act- including BandAids. I utilized set decoration and props to allow audience members into her intimate work space where she is empowered to be whoever she wants with the support of BandAids. Word play partnered the two unsuspecting clients together into a perfect collaboration that emphasized the brand, the product and the target audience.

The biggest challenge for this project was the usage of models. With the project including taboo topics, finding models was difficult. Right before Coprehensive 2, my male and female models cancelled last minute. Luckily a friend and I were able to create the images necessary for the campaign with a tripod and a little patience.