THON™

The largest student-run philanthropy in the world- committed to enhancing the lives of children and families impacted by childhood cancer

The Brief

What started as a Penn State University dance marathon with only 78 dancers back in 1973 has blossomed into the largest student-run philanthropy in the world that has raised over $254 million for over 4,800 families impacted by childhood cancer. As THON has continued to grow and evolve, it is now a yearlong effort that involves various events culminating in THON Weekend.
THON Weekend is a 46-hour-long, no-sitting, no-sleeping dance marathon to raise awareness and fundraise for children and families impacted by childhood cancer.

The Process

More than 16,500 student volunteers dedicate an average of 15 hours per week to THON related events and activities throughout the year. There are a multitude of ways for Penn State students to get involved and make a difference in the life of a child. THON Captains are hardworking and motivated leaders in the THON community. As a Captain, students take an active role in the planning of THON events throughout the year.
The Public Relations Committee is a group of students committed to spreading the mission of THON™ via media outreach, social media, and other visual mediums, such as photography, video, and graphic design.
Public Relations Captain Positions held:
Graphic Design Captain (2021-2022)
Social Media Captain (2022-2023)
Publication Management Designer Captain (2023-2024)
Documentary Captain|Graphic Design Captain (2024-2025)

638,839

Total Impressions

450,416

Total Reach

5.53%

Avg. Engagement Rate
(per Impression)

THON 2025 Docuseries

Led a three-person team from development to post-production on a social-first docuseries capturing the heart of THON™. The five-episode series was structured around the core themes that define THON: Facilitation, Fundraising, Awareness, Families, and THON as a Whole. Each episode explores how our 16 committees, 480+ student organizations, and 16,500+ volunteers come together to make this movement possible—every role, big or small, contributing to a year-long mission to support children and families impacted by childhood cancer.
THON is more than an event—it’s a living, breathing network of compassion and determination. And until the day we dance in celebration, we’ll keep dancing for a cure.